PURPOSE:

Hybrid role. Based in the Bangalore, India area, we are seeking a Marketing Coordinator of Digital Marketing to join our global marketing team. This role presents an excellent opportunity for individuals with a passion for Marketing and an interest in Science and Technology to further their career with a global marketing leading company. This role will be a key driver in reinforcing global corporate brand through all initiatives.

Key Responsibilities

• Review PowerPoint presentations across multiple functions and edit to match brand guidelines
• Maintain brand guidelines, brand consistency, and messaging alignment throughout all materials (such as white papers, blog posts, case studies, general availability documents, and product brochures)
• Ensure all regionally developed materials align under the corporate image, positioning, and messaging throughout all laboratory solutions, promotional materials, campaigns, events, and all other mediums.
• Ensure all materials are aligned with QARA regulations and reviewed by digital marketing team for alignment to brand.
• Manage, revamp, and maintain Clinisys Brand Central SharePoint site
• CRM database (HubSpot and NetSuite) clean up
• File storage, naming conventions, etc.
• Update market segments for Prospect and Customer accounts
• Support with tradeshow attendee and leads lists
• Validate customer do not contact/opt out lists
• Ensure all materials are aligned with QARA regulations and reviewed by digital marketing team for alignment to brand.
• Ensure all regionally developed materials align under the corporate image, positioning, and messaging throughout all laboratory solutions, promotional materials, campaigns, events, and all other mediums.
• Responsible for performing all duties in compliance with FDA’s Quality System Regulation (QSR), ISO13485, and all other international regulatory requirements with which Clinisys complies.

Skills needed to be successful

• Demonstrated proficiency with Microsoft PowerPoint, a must.
• Competent user of Microsoft Office software with some knowledge of Adobe products.
• Demonstrated proficiency with marketing automation and CRM tools (i.e., HubSpot, NetSuite/Salesforce, other).
• Knowledge of website analytics tools (e.g., Google Analytics and others).
• Strong analytical skills and data-driven thinking.
• Can-do attitude.
• Strong time management skills.
• A good team player.

• Excellent English verbal and written communication skills to support multiple audiences.
• Excellent communication, collaboration, and interpersonal skills to work effectively in a matrixed, cross-functional environment.

Required Experience & Education

• Bachelor’s Degree in Marketing, Business Administration, or related discipline.
• 2+ years of experience in similar or equivalent role.
• Solid knowledge of modern marketing tools, techniques, and technology.

Preferred Experience & Education

• Experience within IT software marketplace.
• Multi-channel Healthcare B2B lead generation experience, desired.
• Experience with SaaS and Cloud based solutions, desired.
• Experience with laboratories, medical devices, healthcare information systems, or equivalent, desired.
• Experience with project management.

Supervisory Responsibilities

• No direct reports