PURPOSE:

In-office/hybrid role. Based in the RTP, NC area, we are seeking a Marketing Coordinator of Digital Marketing to join our global marketing team. This role presents an excellent opportunity for individuals with a passion for Marketing and an interest in Science and Technology to further their career with a global marketing leading company. This role will be a key driver in reinforcing global corporate brand through all initiatives.

Key Responsibilities

• Review PowerPoint presentations across multiple functions and edit to match brand guidelines
• Maintain brand guidelines, brand consistency, and messaging alignment throughout all materials (such as white papers, blog posts, case studies, general availability documents, and product brochures)
• Ensure all regionally developed materials align under the corporate image, positioning, and messaging throughout all laboratory solutions, promotional materials, campaigns, events, and all other mediums.
• Ensure all materials are aligned with QARA regulations and reviewed by digital marketing team for alignment to brand.
• Manage, revamp, and maintain Clinisys Brand Central SharePoint site
• CRM database (HubSpot and NetSuite) clean up
• File storage, naming conventions, etc.
• Update market segments for Prospect and Customer accounts
• Support with tradeshow attendee and leads lists
• Validate customer do not contact/opt out lists
• Ensure all materials are aligned with QARA regulations and reviewed by digital marketing team for alignment to brand.
• Ensure all regionally developed materials align under the corporate image, positioning, and messaging throughout all laboratory solutions, promotional materials, campaigns, events, and all other mediums.
• Responsible for performing all duties in compliance with FDA’s Quality System Regulation (QSR), ISO13485, and all other international regulatory requirements with which Clinisys complies.

Skills needed to be successful

• Demonstrated proficiency with Microsoft PowerPoint, a must.
• Competent user of Microsoft Office software with some knowledge of Adobe products.
• Demonstrated proficiency with marketing automation and CRM tools (i.e., HubSpot, NetSuite/Salesforce, other).
• Knowledge of website analytics tools (e.g., Google Analytics and others).
• Strong analytical skills and data-driven thinking.
• Can-do attitude.
• Strong time management skills.
• A good team player.

• Excellent English verbal and written communication skills to support multiple audiences.
• Excellent communication, collaboration, and interpersonal skills to work effectively in a matrixed, cross-functional environment.

Required Experience & Education

• Bachelor’s Degree in Marketing, Business Administration, or related discipline.
• 2+ years of experience in similar or equivalent role.
• Solid knowledge of modern marketing tools, techniques, and technology.
• Working onsite in the Raleigh, NC office a minimum of 3 days per week.

Preferred Experience & Education

• Experience within IT software marketplace.
• Multi-channel Healthcare B2B lead generation experience, desired.
• Experience with SaaS and Cloud based solutions, desired.
• Experience with laboratories, medical devices, healthcare information systems, or equivalent, desired.
• Experience with project management.

Supervisory Responsibilities

• No direct reports

Benefits

Our benefits are designed to help you move forward in your career, and in areas of your life outside of work. From health and wellness benefits, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, and tuition assistance, we've got you covered with our total rewards package.

Perks of working for Clinisys

From our business casual dress policy, generous PTO plan and flexible work schedules, to our mission driven organization that supports those who support healthcare organizations, Clinisys promotes work-life balance for all of our employees. We place emphasis on training and development, encourage promotion from within, and encourage cross-functional team participation. These ideals together foster a culture of professional growth and development for our employee.

Physical Requirements

• Work is performed in a normal office setting with minimal exposure to health or safety hazards. Prolonged periods of sitting at a desk and working on a computer.
• Up to 30% Travel may be required.
• Moderate lifting/carrying 15-44 lbs.; use of fingers; walking/standing 2-6 hours.
• Exposure to hazardous materials or various weather conditions.
• Travel to client sites that can pose risk associated with healthcare organization.
• May be required to follow customer location health and safety requirements.

Clinisys’ Commitment to Equal Opportunity

Clinisys is an Equal Opportunity Employer. Employment decisions are made without regard to race, colour, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.

General Guidance:

This job description is meant to provide an accurate depiction of tasks and accountabilities that are most often associated with this role. While we strive to provide an accurate depiction, nothing in this description restricts the company from changing, reassigning, expanding or reducing scope of accountabilities and is subject to change at any time.